Marketing strategy : text and cases /
Ferrell, O. C.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, 2014. - xxvi, 587 p. : ill. (some col.), map ; 26 cm.
Revised ed. of Marketing Strategy / O. C. Ferrell ... [et al.].
Includes bibliographical references and indexes.
9781285073040 (pbk.) RM761.47 1285073045 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, 2014. - xxvi, 587 p. : ill. (some col.), map ; 26 cm.
Revised ed. of Marketing Strategy / O. C. Ferrell ... [et al.].
Includes bibliographical references and indexes.
9781285073040 (pbk.) RM761.47 1285073045 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.