Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Series: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, [2014]Edition: Tenth EditionDescription: xiii, 481 pages : illustrations ; 24 cmISBN:

9781133307334 (pbk.)
1133307337 (pbk.)

Subject(s):

Mass media -- Research

Contents:

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	P91.3.W47 2014 (Browse shelf(Opens below))		1	Available		00002105959

Includes bibliographical references and index.

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Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.

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