Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. - Tenth Edition. - xiii, 481 pages : illustrations ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
9781133307334 (pbk.) RM527.57 1133307337 (pbk.)
Mass media--Research.
Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. - Tenth Edition. - xiii, 481 pages : illustrations ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
9781133307334 (pbk.) RM527.57 1133307337 (pbk.)
Mass media--Research.