Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

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Publication details: Harlow, Essex : Pearson Education, 2012.Edition: 5th ed., Global edDescription: 463 p. : ill. (chiefly col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.123.C556 2012 (Browse shelf(Opens below))		1	Available		00002096225

Includes bibliographical references and index.

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