Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed., Global ed. - Harlow, Essex : Pearson Education, 2012. - 463 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780273753285 (pbk.) RM541.73 0273753282 (pbk.) 9780273753353 0273753355
Communication in marketing.
Advertising.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed., Global ed. - Harlow, Essex : Pearson Education, 2012. - 463 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780273753285 (pbk.) RM541.73 0273753282 (pbk.) 9780273753353 0273753355
Communication in marketing.
Advertising.