Essentials of marketing research / William G. Zikmund, Barry J. Babin.

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Publication details: Mason, OH. : South-Western Cengage Learning, 2013.Edition: 5th edDescription: xxiv, 452 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.Z539 2013 (Browse shelf(Opens below))		1	Available		00002096545
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.Z539 2013 (Browse shelf(Opens below))	n. 2	1	Available		00002103967

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).

Includes bibliographical references and index.

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