Essentials of marketing research /
Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 5th ed. - Mason, OH. : South-Western Cengage Learning, 2013. - xxiv, 452 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
9781133190646 (pbk.) RM803.61 1133190642 (pbk.)
Marketing research.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 5th ed. - Mason, OH. : South-Western Cengage Learning, 2013. - xxiv, 452 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
9781133190646 (pbk.) RM803.61 1133190642 (pbk.)
Marketing research.