International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.

By:

Doole, Isobel, 1954-

Contributor(s):

Lowe, Robin, 1945-

Publication details: London : Cengage Learning, 2008.Edition: 5th edDescription: xxiv, 462 p. : col. ill., maps ; 28 cmISBN:

9781844807635 (pbk.)
1844807630 (pbk.)

Subject(s):

Online resources:

International marketing strategy Inhaltsverzeichnis

Summary: This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF1416.P49 2008 (Browse shelf(Opens below))		1	Available		00002088789

Previous ed. : 2004.

Includes bibliographical references and index.

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

There are no comments on this title.

to post a comment.

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.

Contact Us

Copyright ©The National University of Malaysia Library