International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.
Doole, Isobel, 1954-
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe. - 5th ed. - London : Cengage Learning, 2008. - xxiv, 462 p. : col. ill., maps ; 28 cm.
Previous ed. : 2004.
Includes bibliographical references and index.
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
9781844807635 (pbk.) Hadiah 1844807630 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
Export marketing--Management--Case studies.
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe. - 5th ed. - London : Cengage Learning, 2008. - xxiv, 462 p. : col. ill., maps ; 28 cm.
Previous ed. : 2004.
Includes bibliographical references and index.
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
9781844807635 (pbk.) Hadiah 1844807630 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
Export marketing--Management--Case studies.