What you need to know about marketing / Simon Middleton.

By:

Middleton, Simon, 1958-

Publication details: Chichester, West Sussex : Capstone, 2011.Description: v, 268 p. : ill. ; 20 cmISBN:

9780857081506 (pbk)
0857081500 (pbk)

Subject(s):

Summary: Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new'digital' world, and more.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.M524 (Browse shelf(Opens below))		1	Available		00002076320

Includes index.

Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new'digital' world, and more.

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What you need to know about marketing / Simon Middleton.

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