What you need to know about marketing /
Middleton, Simon, 1958-
What you need to know about marketing / Simon Middleton. - Chichester, West Sussex : Capstone, 2011. - v, 268 p. : ill. ; 20 cm.
Includes index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new'digital' world, and more.
9780857081506 (pbk) RM61.91 0857081500 (pbk)
Marketing.
Marketing--Management.
What you need to know about marketing / Simon Middleton. - Chichester, West Sussex : Capstone, 2011. - v, 268 p. : ill. ; 20 cm.
Includes index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new'digital' world, and more.
9780857081506 (pbk) RM61.91 0857081500 (pbk)
Marketing.
Marketing--Management.