Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

By:

Hodgson, Michael (Michael R.)

Contributor(s):

Porter, Matthew

Publication details: Beverly, Mass. : Rockport Publishers, 2010.Description: 192 p. : ill. (chiefly col.) ; 26 cmISBN:

9781592536115
1592536115

Other title:

Recycling and redesigning logos

Subject(s):

Logos (Symbols) -- Design

Online resources:

Contributor biographical information

Summary: This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	NC1002.L63H638 (Browse shelf(Opens below))		1	Available		00002074180

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

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