Recycling & redesigning logos : a designer`s guide to refreshing & rethinking design /
Hodgson, Michael
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Recycling and redesigning logos Michael Hodgson with Matthew Porter. - Beverly, Mass. : Rockport Publishers, 2010. - 192 p. : ill. (chiefly col.) ; 26 cm.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
9781592536115 1592536115
Logos (Symbols)--Design.
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Recycling and redesigning logos Michael Hodgson with Matthew Porter. - Beverly, Mass. : Rockport Publishers, 2010. - 192 p. : ill. (chiefly col.) ; 26 cm.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
9781592536115 1592536115
Logos (Symbols)--Design.