Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].
Publication details: London : Cencage Learning EMEA, 2009.Description: xxii, 624 p. : ill. ; 25 cmISBN:- 9781844808137 (pbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD9980.5.S483 2009 (Browse shelf(Opens below)) | 1 | Available | 00002079789 |
'This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd edition, published by South-Western, a division of Cengage Learning, Inc., 2006.'
Includes bibliographical references and index.
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