Services marketing : concepts, strategies and cases /
Services marketing : concepts, strategies and cases /
K. Douglas Hoffman ... [et al.].
- London : Cencage Learning EMEA, 2009.
- xxii, 624 p. : ill. ; 25 cm.
'This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd edition, published by South-Western, a division of Cengage Learning, Inc., 2006.'
Includes bibliographical references and index.
9781844808137 (pbk.) RM251.50
Service industries--Marketing.
'This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd edition, published by South-Western, a division of Cengage Learning, Inc., 2006.'
Includes bibliographical references and index.
9781844808137 (pbk.) RM251.50
Service industries--Marketing.