Market-driven management : strategic and operational marketing / Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling.

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Publication details: Basingstoke ; New York : Palgrave MacMillan, 2007.Edition: 2nd ed., [English ed.]Description: xxxvi, 477 p. : ill. ; 26 cmISBN:

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'Tome 2.'

Includes bibliographical references and indexes.

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