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Market-driven management : strategic and operational marketing /

Lambin, Jean-Jacques, 1933-

Market-driven management : strategic and operational marketing / Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling. - 2nd ed., [English ed.]. - Basingstoke ; New York : Palgrave MacMillan, 2007. - xxxvi, 477 p. : ill. ; 26 cm.

'Tome 2.'

Includes bibliographical references and indexes.

ISBN: 9781403998521 RM192.75 1403998523

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Management.--Europe

LC Class. No.: HF5415.12.E8 / L36 2007

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