Sage brief guide to marketing ethics.

Publication details: Los Angeles : SAGE, 2012.Description: viii, 218 p. ; 23 cmISBN:

9781412995146 (pbk. : acid-free paper)

Subject(s):

Marketing -- Moral and ethical aspects
Business ethics

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.S238 (Browse shelf(Opens below))		1	Available		00002071922

'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover.

Includes bibliographical references.

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Sage brief guide to marketing ethics.

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