Sage brief guide to marketing ethics.
Sage brief guide to marketing ethics.
- Los Angeles : SAGE, 2012.
- viii, 218 p. ; 23 cm.
'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover.
Includes bibliographical references.
9781412995146 (pbk. : acid-free paper) RM90.00
Marketing--Moral and ethical aspects.
Business ethics.
'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover.
Includes bibliographical references.
9781412995146 (pbk. : acid-free paper) RM90.00
Marketing--Moral and ethical aspects.
Business ethics.