International marketing / Michael Czinkota, Ilkka A Ronkainen ; [adapted by] Catherine Sutton-Brady, Tim Beal.
Publication details: Victoria : Cengage Learning Australia, 2011.Edition: 2nd. Asia-Pacific edDescription: xxiii, 660 p. : ill. ; 26 cmISBN:- 9780170186964 (pbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF1416.C956 2011e (Browse shelf(Opens below)) | 1 | Available | 00002079317 |
Previously published by South-Western cengage Learning as International Marketing by Michael Czinkota and Ilkka A.Ronkainen. Authorised adaptation of the ninth edition by South-Western Cengage Learning.
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Includes bibliographical references and index.
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