International marketing /
Czinkota, Michael R.
International marketing / Michael Czinkota, Ilkka A Ronkainen ; [adapted by] Catherine Sutton-Brady, Tim Beal. - 2nd. Asia-Pacific ed. - Victoria : Cengage Learning Australia, 2011. - xxiii, 660 p. : ill. ; 26 cm.
Previously published by South-Western cengage Learning as International Marketing by Michael Czinkota and Ilkka A.Ronkainen. Authorised adaptation of the ninth edition by South-Western Cengage Learning. Buku bacaan asas fakulti
Includes bibliographical references and index.
9780170186964 (pbk.) RM471.25
Export marketing.
International marketing / Michael Czinkota, Ilkka A Ronkainen ; [adapted by] Catherine Sutton-Brady, Tim Beal. - 2nd. Asia-Pacific ed. - Victoria : Cengage Learning Australia, 2011. - xxiii, 660 p. : ill. ; 26 cm.
Previously published by South-Western cengage Learning as International Marketing by Michael Czinkota and Ilkka A.Ronkainen. Authorised adaptation of the ninth edition by South-Western Cengage Learning. Buku bacaan asas fakulti
Includes bibliographical references and index.
9780170186964 (pbk.) RM471.25
Export marketing.