Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Publication details: New York, NY : McGraw-Hill/Irwin, 2012.Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.M393 2012 (Browse shelf(Opens below))		1	Available		00002071329

McCarthys' name appears first in the earlier edition.

Includes bibliographical references and indexes.

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