Essentials of marketing : a marketing strategy planning approach /
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York, NY : McGraw-Hill/Irwin, 2012. - xl, 640, 32, 10 p. : col. ill. ; 28 cm.
McCarthys' name appears first in the earlier edition.
Includes bibliographical references and indexes.
9780078028885 (pbk.) RM414.80 0078028884 (pbk.)
Marketing.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York, NY : McGraw-Hill/Irwin, 2012. - xl, 640, 32, 10 p. : col. ill. ; 28 cm.
McCarthys' name appears first in the earlier edition.
Includes bibliographical references and indexes.
9780078028885 (pbk.) RM414.80 0078028884 (pbk.)
Marketing.