Legends in marketing / Philip Kotler.
Series: Legends in marketingPublication details: Thousand Oaks, Calif. : SAGE Publications, 2012Description: 9 v. : ill ; 24 cmISBN:- 9788132105190 (hbk. : set)
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Includes bibliographical references and index.
v. 1. Marketing theory and orientations - v. 2. Analytical marketing - v. 3. Creating and managing the product mix - v. 4. Improving the role and practice of marketing - v. 5. Strategic marketing - v. 6. Globalization and international marketing competition - v. 7. Marketing in the new economy - v. 8. Broadening the concept and applications of marketing - v. 9. The social and ethical side of marketing.
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