Legends in marketing /
Kotler, Philip.
Legends in marketing / Philip Kotler. - Thousand Oaks, Calif. : SAGE Publications, 2012 - 9 v. : ill ; 24 cm. - Legends in marketing. .
Includes bibliographical references and index.
Marketing theory and orientations - Analytical marketing - Creating and managing the product mix - Improving the role and practice of marketing - Strategic marketing - Globalization and international marketing competition - Marketing in the new economy - Broadening the concept and applications of marketing - The social and ethical side of marketing. v. 1. v. 2. v. 3. v. 4. v. 5. v. 6. v. 7. v. 8. v. 9.
9788132105190 (hbk. : set) RM337.43
Marketing.
Marketing research.
Legends in marketing / Philip Kotler. - Thousand Oaks, Calif. : SAGE Publications, 2012 - 9 v. : ill ; 24 cm. - Legends in marketing. .
Includes bibliographical references and index.
Marketing theory and orientations - Analytical marketing - Creating and managing the product mix - Improving the role and practice of marketing - Strategic marketing - Globalization and international marketing competition - Marketing in the new economy - Broadening the concept and applications of marketing - The social and ethical side of marketing. v. 1. v. 2. v. 3. v. 4. v. 5. v. 6. v. 7. v. 8. v. 9.
9788132105190 (hbk. : set) RM337.43
Marketing.
Marketing research.