The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Publication details: New York, NY : Palgrave MacMillan, 2008.Description: xvii, 254 p. : ill. ; 25 cmISBN:- 0230606229
- 9780230606227 (hbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD69.B7H638 (Browse shelf(Opens below)) | 1 | Available | 00002054777 |
Includes bibliographical references (p. 239-246) and index.
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