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The global brand : how to create and develop lasting brand value in the world market /

Hollis, Nigel.

The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. - New York, NY : Palgrave MacMillan, 2008. - xvii, 254 p. : ill. ; 25 cm.

Includes bibliographical references (p. 239-246) and index.

ISBN: 0230606229 9780230606227 (hbk.) RM80.34

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).

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The global brand : how to create and develop lasting brand value in the world market /

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