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Trust as the key to loyalty in business-to-consumer exchanges [electronic resource] : trust building measures in the banking industry / by Tara Ebert.

By: Contributor(s): Publication details: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.Description: xviii, 198 p. : ill., digital ; 24 cmISBN:
  • 9783834983077 (electronic bk.)
Subject(s): Online resources: In: Springer eBooks
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