Trust as the key to loyalty in business-to-consumer exchanges trust building measures in the banking industry /
Ebert, Tara.
Trust as the key to loyalty in business-to-consumer exchanges trust building measures in the banking industry / [electronic resource] : by Tara Ebert. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - xviii, 198 p. : ill., digital ; 24 cm.
9783834983077 (electronic bk.)
Customer relations--Management.
Trust.
Economics/Management Science.
Finance /Banking.
Banks and banking.
Trust as the key to loyalty in business-to-consumer exchanges trust building measures in the banking industry / [electronic resource] : by Tara Ebert. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - xviii, 198 p. : ill., digital ; 24 cm.
9783834983077 (electronic bk.)
Customer relations--Management.
Trust.
Economics/Management Science.
Finance /Banking.
Banks and banking.