Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

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Publication details: Boston : Prentice Hall, c2012.Edition: 9th edDescription: xxviii, 657 p. : ill. (chiefly col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.W455 2012 (Browse shelf(Opens below))		1	Available		00002072204

Includes bibliographical references (p. 631-640) and index.

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