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Advertising & IMC : principles & practice /

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston : Prentice Hall, c2012. - xxviii, 657 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references (p. 631-640) and index.

ISBN: 9780132163644 (hbk.) RM745.50

Subjects--Topical Terms:
Advertising.

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