Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.
Publisher: New York : Routledge, 2011Edition: 2nd edDescription: xxvii, 428 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9780415801843
- 0415801842
- 9780415801850
- 0415801850
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HD59.D667 2011 (Browse shelf(Opens below)) | 1 | Available | 00002213485 |
Includes bibliographical references and index.
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
Originally published: New York ; London : Routledge, 2007.
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