Reputation management : the key to successful public relations and corporate communication /
Doorley, John,
Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. - 2nd ed. - xxvii, 428 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
9780415801843 (hardback : alk. paper) 0415801842 (hardback : alk. paper) 9780415801850 (pbk. : alk. paper) 0415801850 (pbk. : alk. paper)
Public relations.
Communication in organizations.
Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. - 2nd ed. - xxvii, 428 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
9780415801843 (hardback : alk. paper) 0415801842 (hardback : alk. paper) 9780415801850 (pbk. : alk. paper) 0415801850 (pbk. : alk. paper)
Public relations.
Communication in organizations.