Building brand value the Playboy way / Susan Gunelius.

By:

Gunelius, Susan

Publication details: Basingstoke, Hampshire : Palgrave MacMillan, 2009.Description: xx, 188 p. ; 24 cmISBN:

9780230577893
023057789X

Subject(s):

Summary: 'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	PN4900.P5G864 (Browse shelf(Opens below))		1	Available		00002034717

Includes bibliographical references and index.

'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher.

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Building brand value the Playboy way / Susan Gunelius.

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