Building brand value the Playboy way /
Gunelius, Susan.
Building brand value the Playboy way / Susan Gunelius. - Basingstoke, Hampshire : Palgrave MacMillan, 2009. - xx, 188 p. ; 24 cm.
Includes bibliographical references and index.
'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher.
9780230577893 RM133.46 023057789X
Playboy Enterprises.
Branding (Marketing)--United States
Target marketing--United States.
Building brand value the Playboy way / Susan Gunelius. - Basingstoke, Hampshire : Palgrave MacMillan, 2009. - xx, 188 p. ; 24 cm.
Includes bibliographical references and index.
'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher.
9780230577893 RM133.46 023057789X
Playboy Enterprises.
Branding (Marketing)--United States
Target marketing--United States.