Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.

Includes bibliographical references (p. 213-220) and index.

Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a'talk' culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.

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Available also in a print ed.

Mode of access: Internet via World Wide Web.