Beyond buzz (Record no. 478696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02825cam a22005294a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930131524.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110209s2007 nyua ob 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814473832 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814473830 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814429907 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814429904 (electronic bk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000042133425 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)123298141 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn123298141 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201102091534 |
| Level of effort used to assign nonsubject heading access points | hzms |
| y | 02-09-2011 |
| z | hzms |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | COO |
| Transcribing agency | COO |
| Modifying agency | NST |
| -- | YDXCP |
| -- | SFB |
| -- | COCUF |
| -- | IDEBK |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MHEA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .K45 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Lois |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Beyond buzz |
| Medium | [electronic resource] : |
| Remainder of title | the next generation of word-of-mouth marketing / |
| Statement of responsibility, etc. | Lois Kelly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | AMACOM, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 213-220) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a'talk' culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access is restricted to subscribing institutions. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Available also in a print ed. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: Internet via World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 60389 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Kelly, Lois, 1955- |
| Title | Beyond buzz. |
| Place, publisher, and date of publication | New York : AMACOM, c2007 |
| International Standard Book Number | 9780814473832 |
| -- | 0814473830 |
| Record control number | (DLC) 2006036160 |
| -- | (OCoLC)74916050 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full text available from Books24x7 BusinessPro Collection |
| Uniform Resource Identifier | <a href="http://encompass.library.cornell.edu/cgi-bin/checkIP.cgi?access=gateway_standard%26url=http://www.books24x7.com/marc.asp?bookid=16092">http://encompass.library.cornell.edu/cgi-bin/checkIP.cgi?access=gateway_standard%26url=http://www.books24x7.com/marc.asp?bookid=16092</a> |
| Public note | Connect to full text. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | NetLibrary |
| Uniform Resource Identifier | <a href="http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=181405">http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=181405</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092">https://eresourcesptsl.ukm.remotexs.co/login?url=http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=16092</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | ebrary |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/librarytitles/Doc?id=10196164">http://site.ebrary.com/lib/librarytitles/Doc?id=10196164</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | MyiLibrary |
| Uniform Resource Identifier | <a href="http://www.myilibrary.com?id=112852">http://www.myilibrary.com?id=112852</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b14938303 |
| b | 2022-04-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003455668 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2011-09-02 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b14938303 |
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