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The relationship marketer [electronic resource] : rethinking strategic relationship marketing / by Soren Hougaard, Mogens Bjerre.

By: Contributor(s): Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, c2009.Edition: 2nd edDescription: 13, 236 p. : ill., digital ; 23 cmISBN:
  • 9783642032431 (electronic bk.)
Subject(s): DDC classification:
  • 658.812 21
LOC classification:
  • HF5415.55 .H68 2009
Online resources: In: Springer e-books
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