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The relationship marketer rethinking strategic relationship marketing /

Hougaard, Soren.

The relationship marketer rethinking strategic relationship marketing / [electronic resource] : by Soren Hougaard, Mogens Bjerre. - 2nd ed. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, c2009. - 13, 236 p. : ill., digital ; 23 cm.

ISBN: 9783642032431 (electronic bk.)

Subjects--Topical Terms:
Relationship marketing.
Customer relations.
Strategic planning.
Management/Business for Professionals.
Economics/Management Science.
Marketing.

LC Class. No.: HF5415.55 / .H68 2009

Dewey Class. No.: 658.812

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