Contemporary advertising / Courtland L. Bovee, William F. Arens

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Series: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1986Edition: 2nd editionDescription: 629 (45)p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5821.B62 1986 (Browse shelf(Opens below))		1	Available		00000102788

Bibliography: p.631-633

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