Contemporary advertising /
Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee, William F. Arens - 2nd edition - Homewood, Ill. : Irwin, 1986 - 629 (45)p. : ill. (some col.) ; 28 cm. - The Irwin series in marketing .
Bibliography: p.631-633
0256033021
85-080275
Advertising
Contemporary advertising / Courtland L. Bovee, William F. Arens - 2nd edition - Homewood, Ill. : Irwin, 1986 - 629 (45)p. : ill. (some col.) ; 28 cm. - The Irwin series in marketing .
Bibliography: p.631-633
0256033021
85-080275
Advertising