Marketing [videorecording] : a food marketing case study / producer/director/writer, Ben Harding ; Video Education Australasia
Analytics: Show analyticsPublication details: Australia : Video Education Australasia, 2002Description: 1 videodisc (29 min.) : sd., col. ; 4 3/4 inSubject(s): Summary: A case study of the marketing practices of Cadbury Schweppes, one of the world's largest food & beverage brands. Focuses especially on the four key elements of marketing: product, price, place, and promotion| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HD9000.9.A1 H377 (Browse shelf(Opens below)) | 1 | Available | 00002010008 |
Title from title screen
A case study of the marketing practices of Cadbury Schweppes, one of the world's largest food & beverage brands. Focuses especially on the four key elements of marketing: product, price, place, and promotion
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