MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01446ngm a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918111743.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100524s2002 at 029 f s 0vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM 493.50 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201008101751 |
| Level of effort used to assign nonsubject heading access points |
norsiah |
| Level of effort used to assign subject headings |
201008091624 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
201008091611 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
201006301301 |
| Level of effort used to assign classification |
fakrul |
| y |
05-24-2010 |
| z |
fakrul |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HD9000.9.A1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
H377 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harding, Ben |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Medium |
[videorecording] : |
| Remainder of title |
a food marketing case study / |
| Statement of responsibility, etc. |
producer/director/writer, Ben Harding ; Video Education Australasia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Video Education Australasia, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (29 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title screen |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A case study of the marketing practices of Cadbury Schweppes, one of the world's largest food & beverage brands. Focuses especially on the four key elements of marketing: product, price, place, and promotion |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD format |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Cadbury Schweppes |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food industry and trade |
| General subdivision |
Marketing |
| Form subdivision |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Beverage industry |
| General subdivision |
Marketing |
| Form subdivision |
Case studies |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Video Education Australasia |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14716070 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HD9000.9.A1 H377 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003432379 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rmh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-11-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14716070 |
