The four P's marketing strategies [videorecording] / Video Education Australasia ; producer, Mark Pearce
Publication details: Bendigo, Vic. : Video Education Australasia, 2009Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 inSubject(s): Production credits:- Executive producer, Simon Garner
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415 .F685 (Browse shelf(Opens below)) | 1 | Available | 00002019644 |
Executive producer, Simon Garner
Voice over: Michael Wahr
This program focuses on how three different business effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part of the marketing mix
DVD format
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