The four P's marketing strategies

The four P's marketing strategies [videorecording] / Video Education Australasia ; producer, Mark Pearce - Bendigo, Vic. : Video Education Australasia, 2009 - 1 videodisc (26 min.) : sd., col. ; 4 3/4 in.

Executive producer, Simon Garner Executive producer, Simon Garner

Voice over: Michael Wahr

This program focuses on how three different business effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part of the marketing mix


DVD format

RM 492.55


Marketing--Study and teaching
Place marketing--Study and teaching
Advertising--Study and teaching
Product life cycle--Study and teaching
Pricing--Study and teaching

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