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If the shoe fits [videorecording] : the Windsor Smith marketing and communication case study / writer, producer, Mark McAuliffe; Video Education Australasia

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Publication details: Bendigo, Vic. : Video Education Australasia, 2002Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 inOther title:

Windsor Smith marketing and communication case study [videorecording] [Other title]

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Summary: This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels

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Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
MEDIA	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2)	dvd HF5415.123 .I34 (Browse shelf(Opens below))		1	Available		00002009701

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This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels

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If the shoe fits [videorecording] : the Windsor Smith marketing and communication case study / writer, producer, Mark McAuliffe; Video Education Australasia

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