MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01783ngm a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918111528.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100408s2002 at 026 f s 0vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM 509.25 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201006101536 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
201006091421 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
201006091223 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
201005190928 |
| Level of effort used to assign classification |
hendon |
| y |
04-08-2010 |
| z |
fakrul |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
dvd HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.I34 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
If the shoe fits |
| Medium |
[videorecording] : |
| Remainder of title |
the Windsor Smith marketing and communication case study / |
| Statement of responsibility, etc. |
writer, producer, Mark McAuliffe; Video Education Australasia |
| 246 13 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Windsor Smith marketing and communication case study |
| Medium |
[videorecording] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bendigo, Vic. : |
| Name of publisher, distributor, etc. |
Video Education Australasia, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (26 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title screen |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD format |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Windsor Smith (Firm) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Form subdivision |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Footwear industry |
| Geographic subdivision |
Australia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Australia |
| Form subdivision |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McAuliffe, Marc, |
| Relator term |
production, |
| -- |
writing |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Video Education Australasia |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14692661 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
dvd HF5415.123 .I34 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003429939 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rmh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-08-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14692661 |
