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Pengurusan pemasaran strategik : pendekatan cara matlamat / Mark E. Parry ; penterjemah : Cheng Wei Hin ... [et al.]
Series: Siri Eksekutif MBA McGraw-HillPublication details: Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad ; Penerbit Universiti Utara Malaysia, 2009Description: x, 310 p. : ill. ; 25 cmISBN:- 9830681505 (pbk.)
- 9789830681504
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Includes bibliographical references ( p. 281-282 ) and index
Judul asal : Strategic marketing management : a means-end approach
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