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Pengurusan pemasaran strategik : pendekatan cara matlamat /

Parry, Mark E. 1957-

Pengurusan pemasaran strategik : pendekatan cara matlamat / Mark E. Parry ; penterjemah : Cheng Wei Hin ... [et al.] - Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad ; Penerbit Universiti Utara Malaysia, 2009 - x, 310 p. : ill. ; 25 cm. - Siri Eksekutif MBA McGraw-Hill .

Includes bibliographical references ( p. 281-282 ) and index

ISBN: 9830681505 (pbk.) RM78.00 9789830681504

Subjects--Topical Terms:
Marketing--Management
Strategic planning

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Pengurusan pemasaran strategik : pendekatan cara matlamat /

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