Fundamentals of sport marketing / Brenda G. Pitts, David K. Stotlar

Includes bibliographical references (p. [327]-336) and index

1. The sport business industry -- 2. The global market for the sport industry -- 3. Sport marketing theory -- 4. Sport marketing research -- 5. Segmentation, targeting, and positioning in sport business -- 6. Marketing information systems -- 7. The marketing mix and the sporting industry -- 8. The product in the sport industry -- 9. Pricing strategies for the sport industry -- 10. Marketing channels and distribution decisions in the sport business industry -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- Appendix A: Sport business organizations contact information -- Appendix B: Sport business trade organizations -- Appendix C: Sport business industry trade publications -- Appendix D: Sport business academic journals and associations directory -- Appendix E: Sport marketing research briefs -- Appendix F: Examples of surveys and questionaires for research.